CEO & Creative Director of Authentik Music Group on Branding

One of the youngest executives in the music industry, Scott Austin talks about how to break into the music business and the future of the industry.


About Real*Industry*Talk

Professional Page: Experience: ASCAP Real Industry Talk Independent Music Company Get It Done Blog Artist Manager Education: Full Sail University, B.S., Music Business View all posts by Real*Industry*Talk

2 responses to “CEO & Creative Director of Authentik Music Group on Branding

  • rongreezy

    I think Scott is exactly right in that artists have to think of themselves more in a business sense these days, and the good thing is there seem to be more and more that are doing this all of the time, realizing that they don’t necessarily need to wait around for a record deal but that they can create their own music career. It take a lot of hard work and probably more than a few doors slammed in your face, but it can be done.

    • Real*Industry*Talk


      Actually artists should’ve been thinking of themselves as a business all along because music is the product and the artist is the brand. Music business is just like any other business, a business. In order to succeed an artist should know some of the business.

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