March 6, 2012

CEO & Creative Director of Authentik Music Group on Branding

One of the youngest executives in the music industry, Scott Austin talks about how to break into the music business and the future of the industry.

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This entry was posted on Tuesday, March 6th, 2012 at 7:48 PM and tagged with Authentik Music Group, Branding, Fanbase, Marketing, Scott Austin, Selling, Target Market and posted in Branding, Promotions & Publicity, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

2 responses to “CEO & Creative Director of Authentik Music Group on Branding”

rongreezy
March 7th, 2012 at 9:22 AM

I think Scott is exactly right in that artists have to think of themselves more in a business sense these days, and the good thing is there seem to be more and more that are doing this all of the time, realizing that they don’t necessarily need to wait around for a record deal but that they can create their own music career. It take a lot of hard work and probably more than a few doors slammed in your face, but it can be done.

Reply
- Real*Industry*Talk
  March 9th, 2012 at 1:02 PM
  
  Ron,
  
  Actually artists should’ve been thinking of themselves as a business all along because music is the product and the artist is the brand. Music business is just like any other business, a business. In order to succeed an artist should know some of the business.
  
  Reply