Billboard Discontinues Indie Artist Pro Service by Bruce Houghton / Hypebot

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( UPDATED) Less than one year after its launch, Billboard this week announced that: “Billboard Pro has been discontinued, effective March 1, 2012. We will be moving our DIY and indie artist-focused content to a new section on in the coming weeks, and the Uncharted Chart will continue to operate on”

Billboard Pro had launched at the end of March 2011 as a $99 per year service for independent and d.i.y. artists. The site stopped taking new registrations just 4 months later.

The site had promised analytics, indie focused editorial and charts, discounts and the chance to “even have their music selected to play for a weekly playlist on Billboard”. But from the start, many in the indie community were distrustful of Pro’s connections to the old school music industry. “Why would any indie artist support this corporate brand,” commented one Hypebot reader after the launch. “It represents the antithesis of indie music.”

“100% of this content is available free, and better written, elsewhere online,” according to indie rapper Hump Jones. “All they really have to offer is a logo.”

With online publications, including Hypebot and MusicThinkTank, along with artist services startups offering free resources, collecting $99 from a generation of musicians less impressed by the Billboard brand evidently proved impossible

Billboard Discontinues Indie Artist Pro Service


About Real*Industry*Talk

Professional Page: Experience: ASCAP Real Industry Talk Independent Music Company Get It Done Blog Artist Manager Education: Full Sail University, B.S., Music Business View all posts by Real*Industry*Talk

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