I came across this brilliant pdf report by Virgine Berger about a month ago that sets out a blueprint for your online music marketing and asked her if we could pass it on to you for free.
She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!
So, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.
You can get your copy of Virginie’s report here – ‘What is a good digital music Strategy’ pdf.
Why should you listen to Virginie?
Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.