1) Form a small, strong, determined committee who want to see local music get the attention and respect it deserves.
2) Become a non-profit.
3) Organize small fund raisers leading up to the big day.
4) Create some buzz.
5) Organize regular events at local music venues.
6) Organize a Kickstarter campaign.
7) Ask a local music retailer to donate back line drums and amps for use during the festival in exchange for a prime sponsorship of the festival.
8) Keep the production costs low.
9) Ask musicians and performers to play for free to help get the festival off the ground.
10) Find an outdoor space that you can utilize for free.
11) Seek sponsor dollars from local restaurants, cafes, retailers, education outlets, etc.
12) Do strategic, inexpensive marketing.
13) Keep it free.
14) Have food available on-site for sale.
15) Document the event.