Owen Husney, a manager, talks about today’s lack of artist development by the record companies and the importance of a fan base. If bands want quality guidance from a label they need to have already proved themselves independently.
Mike King, a veteran music marketing manager and managing editor ofhttp://www.artistshousemusic.org, discusses some new distribution methods and services that will get your album to consumers without the need for a traditional distribution agreement, which can be nearly impossible for independent artists to secure.
Back again is music industry vet, Mr. Anthony Hubbard to drop more science about the game, and specifically the evolution of the “360 Deal”. A must see for anyone who watched part 1, and is serious about breaking into and maintaining in the music game.
Maggie Lange, an attorney and Professor of Music Business/Management at Berklee College of Music, describes the major points to be found in a recording contract and what they actually mean for you, the artist, such as: the term of the contract; what your royalty checks will actually contain; and what decisions are taken out of your hands when you sign on the dotted line.
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