Category Archives: Technology

Woodstock To Coachella, How Smartphones Have Changed The Concert Experience [INFOGRAPHIC]

image from www.google.comTechnology has changed a lot about how concerts are marketed, ticketed and produced since Woodstock. Recently, the greatest driver of change – particularly from the fan perspective – has been the smartphone. From taking photos to texting friends and song requests, smartphones are changing how concerts are  consumed and remembered. But early glimpses of projects from Live Nation Labs and startups like Dave Kusek’s Tastemate show that we’re on at the start of a smartphone driven live music revolution. This infographic chronicles the journey so far:


Bill Corgan – “Music business needs the digital world to survive”

The legendary Billy Corgan came by the Samsung Blogger Lounge to talk about how the music business needs the digital world to survive. He admits that the music business does not have the same impact it use too. (March 12, 2012)


IT’S OFFICIALLY EASIER TO REACH REAL INDUSTRY TALK

To make our subscribers lives easier you can now access the Real Industry Talk – Career Development At Its Best blog through our new web address

http://realindustrytalk.com/

I would like to personally thank all of the supporters and also want to thank you for subscribing.  Please help spread the word.  You can find us on many social media sites, a full list can be found here.  If you have suggestions or would like to contribute please email:  realindustrytalkblog@gmail.com.

Real Industry Talk – Career Development At Its Best


Online Music Marketing

Instructor Mike King talks about his online course, Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. This course takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.


Music Promotions, Marketing – Using Social Media Skills To Get Video Views

Here are a few tips on music marketing, promoting using social media skills like keyword threading and other geo-tagged methods.


What You Need to Know About Using Hashtags on Twitter BY Jason Falls

f you’re new to Twitter, or even if you’ve been using it for years, you may wonder what all those words preceded by the # sign are. They’re hashtags. And you should consider using them if you want to potentially get more out of your experience.

Problem is, many people don’t use hashtags correctly. Here’s a primer on hashtags, plus some recommendations for using them effectively for your business.

What are Hashtags?
A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets.

When you search for or click on a hashtag you’ll see all other tweets that use the same hashtag. Only others who are interested in the same topic thread will likely be using the same hashtag.

For example, if you search for #Apple, you’re less likely to see tweets that include references to the fruit and more likely to see information about the technology company.

Keep in mind, however, that Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks.

Why Use Hashtags
Twitter is an open social network, and anyone can see your public tweets provided you haven’t set up your account to be completely private. But few people want to follow everyone in the world. Hashtags can make it easier to discover other Twitter users who are interested in the same conversations you like.

For instance, by conducting a Twitter search for #NFL, you’ll see only the tweets with that hashtag for the National Football League.

Related: Twitter 101: How to Join the Conversation (Video)

Because you can use any hashtag you want, your tweet about how awesome singer Bruno Mars was on the Grammys could be seen by more than your 150 followers. If you used the #Grammys hashtag, the droves of people who were following that hashtag could have seen your tweet.

If you said something insightful or answered a question, others may respond and engage you in conversation by using the hashtag you used. Conversely, if you’re following a certain hashtag, you can tweet a question to others who are observing that conversation stream, engage other interested users in real time or find people to follow.

When using hashtags it’s important to consider scale. Doing a search for the #NFL on Sundays will most likely subject you to a litany of tweets and keeping up with the conversation may be difficult. But if you still want your opinion thrown out there with everyone else’s, use the hashtag.

How to Use Hashtags for Business
By creating your own hashtag, you can use it to drive conversations about your business. Are you having a spring sale at your furniture store? You can tack #SaveBigAtMurphys on to your tweets, for example. Encourage your Twitter followers and others to use the hashtag. Maybe even do a daily giveaway or prize for the person who tweets the funniest pitch line for the store and uses the hashtag. At the end of each day or the end of your sale, you can do a scan for the hashtag and measure how many tweets were posted using it and how many Twitter users you reached.

If you’re hosting a business event, you can create a hashtag for it, too. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand.

Related: 10 Little Known Social Media Tools You Should Be Using — Now

If you create a hashtag for your business, an event or certain topic of conversation, make sure it’s distinctive. Try to include your business name or, if it’s long, your initials. Before tweeting with your chosen hashtag, search to make sure people aren’t already using it for a different purpose.

Twitter highlights trending topics, which often represent conversations around hashtags. This list is found in the right hand column of your Twitter home page and can be filtered by geographic areas. To become a trending topic and reach a wider audience, you must tweet a lot in a short time. The best approach could be hosting events with a lot of Twitter users posting to the same hashtag.

By using third-party applications such as TweetDeck or HootSuite, you can set up permanent search columns to monitor certain hashtags all the time. If you want to keep tabs on tweets about your industry and competitors, for instance, there’s a good chance you can find hashtags to follow.

Related: How to Turn Tweets Into Customers (Video)

But don’t overstuff your tweets with hashtags when you’re promoting something. Some people add on lots of hashtags so the tweet appears in more conversations on Twitter. For instance, if I wanted more people to read Entrepreneur magazine, I could tweet:

You should read Entrepreneur! Great magazine! #entrepreneur #finance #business #investing #nfl #potatoes #PowerRangers #BritneySpears

While a couple of those hashtags make sense, many don’t. And too many hashtags in one tweet are distracting to other users.

With all this advice in mind, go ahead and search for a few hastag topics that are relevant to your business. Searching and using hashtags on Twitter can help drive more conversation about your brand and your industry.

SOURCE:
What You Need to Know About Using Hashtags on Twitter


Musician’s Social Media Pyramid (2010)


The Science Of Email Timing BY: BOBBY OWSINSKI / MTT

As I’ve posted here before, your email list is one of the most powerful marketing tools that an artist or band (or a business or brand) can have. Recently some data courtesy of Dan Zarrella and Pure360 has shown that there is a definite science behind the timing of sending your emails, just as there is for posting on Facebook and Twitter. Here are some tips and tricks for getting your email timing just right. Remember that all times are Eastern Standard Time.

Before sending an email, consider:
6AM to 10AM: The second most prevalent email opening time is at the the beginning of the working day.

10AM to Noon: Consumers are not opening marketing emails, choosing instead to focus on work.

Noon to 2PM: Consumers are unlikely to open emails during their lunch break, choosing instead to spend their time on news and magazine alerts.

2PM to 3PM: Right after lunch consumers remain focused on work, responding mostly to email offers related to financial services.

3PM to 5PM: Consumers start thinking about their personal situation and as a result, more emails relating to property and financial services are opened during this time period than any other.

5PM to 7PM: Consumers tend to open business to business (B2B) promotions during this period, but also open more holiday-type promotions during this period than any other.

7PM to 10PM: The time period when recipients are most likely to respond to consumer promotions is when they get off work.

10PM to 6AM: This is an email dead zone, as most sent during this period are ineffective.

Here are a few other timing issues to consider:

  • Bounce rates are highest in the morning.
  • Open rates are highest during the weekend by 45%.
  • Open rates are 53% higher in the morning.
  • Click rates are 10% higher on the weekend and early morning.
  • The most effective sending frequency is 1 to 4 per month.
  • Conversely, the unsubscribe rate is higher at 1 to 4 per month, but levels off at 8 to 31 per month.
  • The highest unsubscription rate occurs among those who have been subscribers for less than 10 days.
  • The highest click-through-rate (CTR) is with those who have been subscribers for less than 10 days.

A common question after reading the above tips is, “What if my fans are spread out in different time zones?” This one is easier than you think. All email services like iContact, Constant Contact, Mail Chip, etc. provide the ability to segregate your mailing list into groups and schedule your mailings. Simply divide your list into the various different time zones and schedule your email blast accordingly.

To sum things up, don’t send those promotional emails out without first thinking about the timing. It could mean the difference between your fans reading it or not.

SOURCE:
The Science Of Email Timing


New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo by Clyde Smith / Hypebot

New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo

Bing-linked-pagesJust when you think you have all the angles down for promoting your music via a particular web service, they go and add something new you have to consider including in your repertoire. However, if you’ve gotten the basics down, a lot of the functionality currently being added to search and social networking services is pretty useful for marketing music, even when the services don’t pitch it that way.

Recently a whole bunch of new options have been launched that allow you to have more control over search results in Google and Bing, more options on Facebook and additional uses for your music videos hosted on YouTube and Vimeo.

Upcoming Concerts in Google Search Results

Google recently announced the addition of upcoming concerts connected to official band websites. Google identifies these shows using site markup with rich snippets that can also be used for a variety of other forms of content.

If you want to markup your band’s site or run a site that features events listings, please see Google’s help feature on rich snippets that provides a basic how to as well as information on other forms of content that can be marked up.

As Google continues its move towards featuring their own products as well as content treated in a manner they prefer, rich snippets are the sort of thing worth utilizing for longterm positive results.

Bing Links Your Facebook Listing to Other Web IDs

Bing is expanding its use of Facebook in search results with the introduction ofLinked Pages. This will be especially useful for musicians who want to have their other websites show up in Bing results that are now prioritizing Facebook in searches for individuals.

You can find the directions here that will require you to give Bing access to your Facebook account and then allow you to link various sites to your identity. You and your friends can also link each other to sites but you have to initiate the linking process and, if you find inappropriate sites linked, you can remove them.  All future attempts to link you to that site will require your approval.

Given Bing’s growing popularity, this feature will be a useful way to tie together the pieces of your scattered online identity.

ThingLink Adds Facebook Tabs

ThingLink continues to expand their photo tagging service with Tabs for Facebook. Having added ecommerce links last fall, this new feature enables you to bring quite a bit of functionality to your Facebook page in one app.

While it’s free to make a basic ThingLink graphic, you’ll have to choose one of the premium account options for this feature. Once you’ve created your basic ThingLink graphic, you’ll then have the option to use ThingLink Tabs for Facebook,

TNW has more about ThingLink including links to examples from NME Magazineand Alan Partridge of Facebook Tabs in action.

Quipol Adds Video Content to Polling Widgets

Quipol is a service featuring “social polls” that allows you to create simple embeddable polls to use on your site or social media account. They’ve now added the ability to include a YouTube or Vimeo hosted video that can play in the polling widget.

It’s a very simple process. You can find both explanations and an example at Quipol. You can also find out more about what Quipol is and how to use Quipol.

If you know of other such special features being added to web services that you find useful as a musician or music marketer, please feel free to hit me up and I’ll credit you if I post!

SOURCE:
New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo

 


Mobile Marketing for Independent Artists: Tools by INDIEAMBASSADOR.COM / MMT

So this is it. The final installment in my series on mobile marketing for independent musicians (sob!). We’ve discussed the reality. We’ve established the importance of strategy. Now it’s time to talk tools!  So exactly what tools are out there for the average, hard-working DIY musician? Are the all-singing, all-dancing mobile marketing campaigns of established artists totally out of reach?
Well the good news is there are an increasing number of affordable tools that allow indie artists to get mobile. You just need to know where to look. Here’s a handy list based on the assumption you have either NO DOUGH in your pocket, or a budget of LOW DOUGH…..
NO DOUGH….
Get Snapping
We all know (and love) mainstream social media sites like Facebook and Twitter. If you’re smart, you’ll be utilizing these sites to the max to supercharge your fan acquisition and engagement. However, there are also now a number of innovative mobile apps that compliment these sites by adding a multi-media dimension.
One of my favorites is the FREE photo app Instagram which allows you to create a type of on-the-road photo diary. One of its best features is the ability to edit photos using various filters that create a more arty-farty type image. Once you’re done, you can publish the photos to your Instagram photo stream (which is like a social networking site in itself) and also post them instantly to your Facebook, Twitter and Flickr accounts. Singer-songwriter Jason Mraz recently launched a competition on Instagram whereby fans were asked to submit photos that are representative and inspired by his new song “I Won’t Give Up”. The winners will have their photos displayed at an art gallery in NYC on March 8th. If you struggle communicating with your fans in words, then get creative and let the pictures do the talking.

 

One of the “I Won’t Give Up” Instagram contest winners

Get Filming
Like photo-sharing, video-sharing via your cell phone has also really taken off. You can record and share slices of your life with fans for FREE using apps like Viddy or 8mm. Both provide easy to use editing options, effects and music to give your short videos a professional or vintage feel. Well-known artists like Snoop-Dog and T-Pain are already utilizing these apps. Check out their videos for some inspiration.
Collect Fan Data On The Go
Collecting fan data (emails, zip codes, and cell numbers) should be a core feature of your marketing activities. Your newsletter in particular is all-important. I’m a big fan of the newsletter provider Mailchimp, and now they have launched the Mailchimp app for iphone and Android. This app allows you to manage your lists and collect signups on your cell phone or ipad. No more losing your hand written mailing lists! Mailchimp also has  a “Golden Monkeys” app which allows you to track your mailing list “VIPs”, and a new app called “Pyow” that allows you to create and track QR Coupons. Genius.

LOW DOUGH

Create A Band App

Thanks to the lovely folks at ReverbNation, you now don’t have to have a bucketful of money to create a mobile app for your band. In just 6 easy steps you can build your own affordable app which includes your music, biography, photos, videos, calendar, and website/social media links in one handy place. Prices start at $99 per year for Android, and $299 per year for Android and Apple. This includes all push notifications to your fans and a tracking mechanism. The turn-around time for the Android apps take 2-3 days and iphone apps take 3-6 weeks. Bear this in mind if you plan to coincide the launch of the app with a CD release or tour.

Jed Carlson, co-founder of ReverbNation, says “Mobile is exploding. Having a mobile app in fans’ pockets means that they see the artist’s brand every day, have an easy way to share that artist and their music with friends, and it opens yet another communications channel with push notifications.  For artists looking to get signed or book gigs, having a professional mobile app creates instant credibility, and may differentiate that artist from the pack.  We’ve even observed many artists signing their emails with a link to their mobile app — using it like a virtual business card.”
Check out the artist Luego to get an idea of what to expect from the ReverbNation mobile app.
Ensure Your Existing Website is Mobile 
As so many fans now check out new music via their mobile devices, you’d be foolish not to ensure you have a mobile version of your website available. A lot of budget-conscious bands have already created WordPress sites for themselves for free. The good news is that you can now make this mobile-friendly with the WP login called WP Touch. It’s only $100 and it allows your fans to access your site whenever, wherever. Other affordable options include mobify.me . Check out this great article which lists 12 free alternatives to create mobile versions of your website.
Create an SMS Marketing Campaign
According to a recent Pew study, 90% of Americans use their mobile handsets for texting. It therefore makes sense that SMS marketing becomes an integral part of your mobile marketing campaign. Fantexter.com is a text messaging service launching this month specially enabling musicians to communicate with their fans instantly. Starting at $12.99 a month, it’s an affordable method of mobile communications. Be careful though. There is a fine line between communicating with your fans and harassing them. The key to SMS marketing is knowing that less is more. Make each message count, and don’t oversaturate your fans to the brink of spamming.
So there you have it. Launching a mobile marketing campaign isn’t as hard as you think. The music industry is thankfully starting to react to the need for easy and affordable mobile marketing solutions for DIY musicians. You just need to do four things – assess your reality, create a strategy, research your tools, and get mobile! Good luck.

Jem Bahaijoub is the founder of imaginePR, a music marketing company based in Washington DC. Connect with her on Twitter and Facebook.

SOURCE:
Mobile Marketing for Independent Artists: Tools


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