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REAL INDUSTRY TALK IN 34 COUNTRIES – A special thanks to all supporters

A special thanks to all supporters

March 27, 2012 (New York, NY) – On behalf of REAL INDUSTRY TALK – Career Development At Its Best, I would like to thank everyone for your support and interest in the website.  The goal of the website was to educate, inform and help mold fruitful musical careers for its supporters.  Real Industry Talk was created with you in mind and with your support we have reached 34 countries and have over 1,000+ followers!

I am personally humbled by the support and the added reach this website and its content continues to achieve.  I started this site as my way to connect with indie artists looking for career development; indie music professionals looking to sharpen their skills and learn new processes; and finally for the average musician looking to make music their career.

In a music industry era where major music companies, and indie labels, are limiting or eliminating resources for artist development in exchange for product development, it is ever so more important that artists take control of their music career and fully embrace their craft.

My passion, experience, interest and drive to help educate and mold music careers has lead me to share my knowledge and content, which I feel and believe is vital to a successful musical career in today’s ever changing music industry.  I hope the content is appreciated and I wish you the best of luck in your endeavors.

Please help spread the word about Real Industry Talk – Career Development At Its Best so it can further reach artists, music business persons and musicians in need of the vital and informative content.  If you wish to contribute to the website please email realindustrytalkblog@gmail.com.

Again, thank you for your support!

Best Wishes.

Jefferson Akly, Founder

REAL INDUSTRY TALK – Career Development At Its Best is a blog created by music business professional, Jefferson Akly, which has over 12 years of industry experience.  Jefferson’s passion to educate unsigned independent artists, musicians, D.I.Y. music professionals and other persons interested in a career within the music industry lead to the creation of Real Industry Talk.

JEFFERSON AKLY – For more than 12 years, Jefferson has proven to be a music business professional that is innovative and strives for perfection; he embodies what truly means to be a music business professional in the new music business.  For more information and accomplishments on Jefferson’s career please visit http://www.linkedin.com/in/jakly.

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To contact Real Industry Talk – Career Development At Its Best please email realindustrytalkblog@gmail.com.  www.realindustrytalk.com


What Gets Fans Engaged? SXSW Panel Explores Methods Beyond Facebook By Dan Rys


The “Secrets to Fan Engagement” panel at SXSW Music veered from the most effective methods of online engagement (Facebook took number one, with email blasts just below it and Twitter surprisingly far behind) to the ways in which innovative marketing strategies and events can bring in new fans and press.

Moderated by The Knitting Factory marketing director Valerie Gurka, the panel consisted of ReverbNation’s Lou Plaia, Stageit CEO Evan Lowenstein, World Cafe Live talent buyer Laura Wilson, and LYVA Music founder Lynda McLaughlin.

One effective method of engagement came through Stageit’s live-streamed performance platform, where artists can sell tickets to performances that can take place in their bedrooms or kitchens, and allows them to limit tickets to provide an air of exclusivity, while video interactions with fans resonated so well that it represented the third-best method of engagement, ahead of blogs and radio. “I don’t think there’s any way to undervalue a video,” said McLaughlin.


McLaughlin also promoted creative events as a good way to generate buzz, noting a friend who ran an unofficial Hooker Runway party at CMJ this year that garnered press in droves, mostly because of its unique cache. “There’s no golden rule of how to do it, but it’s really powerful to do something no one else is doing,” she said.

Wilson, representing World Cafe Live from Philadelphia, also agreed, saying the her venue has positioned itself as one that often offers meet and greets and special events that bring fans and artists together, crafting that into a reputation for the venue in the process. Special event-based shows or concerts also serve as good ways to bring in diverse crowds, such as partnering with local businesses to put a new spin on a concert or help promote a show.

But the most important aspect the panel discussed was having a continuous conversation with fans, and offering them creative content that acknowledges how important they are to artists. “You have to let people know they are part of a 2-way conversation,” said Plaia.

What Gets Fans Engaged? SXSW Panel Explores Methods Beyond Facebook

How To Sell And Market Your Music Using The Latest Research BY: CATHERINE HOL / MTT

If you keep an eye out for the latest research on music consumption habits, you can use these statistics to help guide you in creating an effective sales and marketing plan for your music releases.

After all, that’s how the marketing department of a major record company would operate – basing their plans on the latest market research.

If you’re despairing at the idea of having to add market research to your “to do” list, don’t worry – there’s an easy way. Just google for Google Alerts, and set up a few alerts such as “music consumption research”, “music consumer survey”, or “music market research”. The latest research will just appear in your email inbox.

Then, all you have to do is choose the studies and surveys relevant to your own music market, and ask yourself how these statistics could shape your music sales and marketing plan.

You don’t have to go into too much detail here – taking note of the general trends will guide your strategy quite effectively.

Take the following example of worldwide music consumption statistics in 2010, courtesy of Midem.com:

A global survey of music consumers by Nielsen (Sept. 2010)

Nielsen (one of the most highly regarded market research firms) conducted a global survey of 26,644 people in September 2010 on their music purchasing and listening habits. It surveyed people’s music consumption for the previous 3 months.

What can we musicians learn from this research?

  • We need multiple ways to reach music consumers worldwide: The survey found that there is considerable diversity in music consumption habits globally, and that no single channel dominates.
  • We need to make videos: Watching music on video is the most popular way to consume music. 57% of those surveyed had watched music videos on computers in the preceding 3 months. 44% watch internet videos several times a week.
  • Giving away some of our music as free downloads is likely to be a good promotional strategy: Downloading a song without paying for it was the second most popular form of music consumption. The survey did not distinguish between “legal” (free downloads – often promotional) or “illegal” downloads (pirate copies), so many of these free downloads could have been obtained legitimately. Obviously there is still a great deal of interest in downloading music, and people like to get it for free … legally or otherwise.
  • People aged between 21 and 34 are the “core digital music audience”: People in this age range have a generally higher level of music-related activity. They watch the most music videos (on computer or TV), download more songs (both paid and free), and stream more music.
  • It’s worth selling digital downloads; particularly if aimed at a younger audience:The survey found that just over 20% of people under the age of 34 had paid to download a music track to their computer in the preceding 3 months.
  • We need our own artist website, with our music readily accessible for streaming and buying: About 18% of people surveyed had accessed music from an artist’s own website in the preceding 3 months.
  • A Facebook fan page is worth having: 35% consume music via social networking sites. Check out the usual suspects – but also keep an eye out for niche social networks that relate to you and your music, for a more targeted audience.
  • Streaming services are worth factoring into our promotional strategy: 36% stream music via a computer. The survey doesn’t go into details about this streaming figure, so it’s an amalgamation of all the different ways someone could stream music these days. However, it tells us that services such as Spotify, Pandora, Last fm, Jango, etc, are a viable option for getting our music heard.
  • We should look into the sales and marketing potential of creating our own music apps: 30% listen to music via their mobile phone, and 20% of respondents had downloaded or used music apps on their mobile.
  • We should promote our music on internet radio: Just over 30% of those surveyed say they listen to music on web radio several times a week. The vast array of genres and sub-genres catered for by specialist radio shows online means that, if we take the time to investigate, we are likely to find the perfect audience for our own music.

Creating a realistic music sales and marketing plan

You can see that, just through interpreting the statistics of this one study, we can lay out the basis of a sales and marketing plan that is rooted in the realities of the here and now.

It would be best to take note of a number of different studies, of course, for the greatest accuracy. And it is important to update your information regularly. But thanks to Google Alerts, this is not the time-consuming chore it used to be.

I hope this is helpful to those of you who are confused about which of the countless marketing strategies to adopt, and who have precious little time available for trying to figure it all out.


Nielsen white-paper for Midem.com: Digital music consumption and digital music access published January 12 2011. http://bit.ly/fhz3BO

Nielsen Music (www.nielsen-music.com ) is a division of Nielsen ( www.nielsen.com ), the leading global market research company.

MIDEM is “the most important event for the world’s music community” http://www.midem.com

How To Sell And Market Your Music Using The Latest Research  

Musician’s Social Media Pyramid (2010)

New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo by Clyde Smith / Hypebot

New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo

Bing-linked-pagesJust when you think you have all the angles down for promoting your music via a particular web service, they go and add something new you have to consider including in your repertoire. However, if you’ve gotten the basics down, a lot of the functionality currently being added to search and social networking services is pretty useful for marketing music, even when the services don’t pitch it that way.

Recently a whole bunch of new options have been launched that allow you to have more control over search results in Google and Bing, more options on Facebook and additional uses for your music videos hosted on YouTube and Vimeo.

Upcoming Concerts in Google Search Results

Google recently announced the addition of upcoming concerts connected to official band websites. Google identifies these shows using site markup with rich snippets that can also be used for a variety of other forms of content.

If you want to markup your band’s site or run a site that features events listings, please see Google’s help feature on rich snippets that provides a basic how to as well as information on other forms of content that can be marked up.

As Google continues its move towards featuring their own products as well as content treated in a manner they prefer, rich snippets are the sort of thing worth utilizing for longterm positive results.

Bing Links Your Facebook Listing to Other Web IDs

Bing is expanding its use of Facebook in search results with the introduction ofLinked Pages. This will be especially useful for musicians who want to have their other websites show up in Bing results that are now prioritizing Facebook in searches for individuals.

You can find the directions here that will require you to give Bing access to your Facebook account and then allow you to link various sites to your identity. You and your friends can also link each other to sites but you have to initiate the linking process and, if you find inappropriate sites linked, you can remove them.  All future attempts to link you to that site will require your approval.

Given Bing’s growing popularity, this feature will be a useful way to tie together the pieces of your scattered online identity.

ThingLink Adds Facebook Tabs

ThingLink continues to expand their photo tagging service with Tabs for Facebook. Having added ecommerce links last fall, this new feature enables you to bring quite a bit of functionality to your Facebook page in one app.

While it’s free to make a basic ThingLink graphic, you’ll have to choose one of the premium account options for this feature. Once you’ve created your basic ThingLink graphic, you’ll then have the option to use ThingLink Tabs for Facebook,

TNW has more about ThingLink including links to examples from NME Magazineand Alan Partridge of Facebook Tabs in action.

Quipol Adds Video Content to Polling Widgets

Quipol is a service featuring “social polls” that allows you to create simple embeddable polls to use on your site or social media account. They’ve now added the ability to include a YouTube or Vimeo hosted video that can play in the polling widget.

It’s a very simple process. You can find both explanations and an example at Quipol. You can also find out more about what Quipol is and how to use Quipol.

If you know of other such special features being added to web services that you find useful as a musician or music marketer, please feel free to hit me up and I’ll credit you if I post!

New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo


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