Tag Archives: Music

Pictures Speak Louder Than Words – A Musician’s Guide To Pinterest

Remember the good old days when you would gather your favorite pictures, articles and photos and stick them in a scrapbook? Or pin postcards and notes on your kitchen pin board? Well, the art of the keepsake has just gone digital.

Pinterest is a digital scrapbook of your life. A way to tell the world who and what you are with visual snapshots. A way to follow and connect with a community of like-minded people without talking. Digital stalking has just gone artsy, and apparently 10.4 million users have jumped on the bandwagon. 140 characters is just too much. Pictures speak louder than words.

But is this new social media site relevant to the music industry? Can musicians harness the power of Pinterest to their advantage? In a word, “yes.” Below is my guide to Pinterest for musicians.

 

WHY YOU SHOULD USE PINTEREST

  • First and foremost, Pinterest is another powerful viral marketing tool for music videos. It allows you to share Youtube and Vimeo videos on your page.
  • Your Pinterest page is automatically public which instantly strengthens your online brand identity, increases your search engine optimization and boosts your viral power.
  • It compliments your existing social media sites by allowing you to share your “pins” on Facebook and Twitter. You can also link to other social media sites in your bio section.
  • It’s a cross-promotional tool that allows you to connect with people in other industries such as fashion, photography, film etc.
  • It gives your fans a visual snapshot of your personality and interests, revealing the person behind the music.
  • It allows you to filter and categorize your interests. Unlike Facebook, nothing gets lost in a timeline.
  • It can be used as a digital resume—you can “pin” tour posters, press photos, album covers, videos and articles to Pinterest. Check out ReverbNation’s page for ideas on pinning.
  • People can follow certain boards on your Pinterest page rather than following everything. This filter function allows you to be more specific about your information stream.
  • Other people can pin to your page, forming a creative, two-way sharing process with your fans.

 

 

TIPS FOR GETTING STARTED

For a step-by-step guide on setting up a Pinterest account, check out this great article by Sorta Crunchy. Also bear in mind the following:

  • Similar to other social media sites, the success of your Pinterest page is based on authenticity. Create a balance between your personal and professional identity, and don’t create a Pinterest account unless you enjoy it and want to use it regularly.
  • Ensure you create personalized boards specific to you, such as “Bands I love”, “music websites I follow”, “lyrical inspirations”. This personalization of your page enables you to categorize your interests more clearly, allowing fans more freedom to choose what they want to hear about. Check out music biz coach Madalyn Sklar’s page as an example.
  • Utilize the search box in the top left hand corner to search for other people with similar interests.
  • Utilize key words and descriptions in your bio.  This may determine whether someone will follow you. Make sure it is consistent with your branding.
  • Add your website URL and links to your other social networking sites in your bio section.
  • Don’t forget to categorize your pins and use key words in your tags so they appear in key word searches.
  • Utilize the iPhone app for Pinterest to pin photos you’ve taken onto your Pinterest page.
  • For other ideas of what to pin check out these great articles by Gig Masters and Kimbee Jabber.
  • Check out the Indie Ambassador list of musicians and music industry professionals on Pinterest to help you get started building a Pinterest community, and enter your Pinterest contact info in the form at the bottom to be included in the list!

 

 

DRAWBACKS TO PINTEREST

When you first start using Pinterest be aware of the following:

  • Other than videos, there is no other way to directly share your music on Pinterest. Hopefully this will change and the Pinterest team will develop a way to share music via music players on Pinterest.
  • You can’t pin posts from Facebook or Twitter to Pinterest. It’s also difficult to post pins to Facebook without cutting and pasting a link, unless you use the Pinterest iPhone app. You can, however, “tweet” your pins very easily.
  • The Pinning function online only picks up HTML files and videos. This means that text files cannot be pinned to your page. This can make it difficult if you want to pin specific text (such as a press quote) from a WordPress blog.
  • If you want to pin something from another website, the wrong thumbnail picture is often picked up in the pinning process (like an advert). This can be frustrating if you feel that picture doesn’t represent what you want to pin.
  • Currently the social media site has a predominately female user base. You need to evaluate your target audience before deciding whether Pinterest is right for you.

Overall, Pinterest provides another creative direct-to-fan resource for musicians. It incorporates and highlights three fundamental elements of music marketing – the importance of video sharing, the importance of visual branding, and the rise of ADD culture.

So without further ado, get pinning!

SOURCE:
Pictures Speak Louder Than Words – A Musician’s Guide To Pinterest

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Musicians Going Green

Musicians and their music have tons of influence over people.  Whether the lyrics are negative or positive, they often ignite a passion in the listener to follow in the same footsteps as the musician.  As the “green movement” continues to grow, many popular musicians have taken note, and they have begun to become concerned about the environment also.  Because of their influence, they are able to promote both awareness and to ignite action among their listeners to begin to take steps to reverse global warming, to stop the drastic climate changes, to begin to use better fuels than fossil fuels, such as biodiesel, and to also be lest wasteful and to promote recycling.

Some of the more popular rockbands that are joining the cause, are Pearl Jam and Green Day.  REM is also very concerned about the environment.  In fact, Pearl Jam literally put their money where their mouth it, and donated about $100,000 to organizations and causes that help the environment.  They have also used a bio-diesel-ran bus for their tours.  Michael Stipes, who is a vocalist for REM, has actually been a leading voice for many eco and green campaigns for almost a decade.  Green Day’s favorite cause is the Campaign to Move America Beyond Oil.  They have lobbied in a myriad of ways to promote better energy policies than we have now in the United States.

Linkin Park, has donated more than $500,000 (half a million) to promote better recycling, and to various efforts to re-plant forests.  They also like to promote the use of bio-diesel, renewable energy, and hybrid vehicles.

Even musicians are going green, and they have the influence and the money to positively effect the climate changes and people’s behaviors towards renewable energy and the green movement.  They can use their music, and their popularity at speaking enegaments and rallies, in order to bolster support for anything green.  Their biggest influence will be amoung other musicians and artists who will, in turn, be able to spread the green movement news to more people.

SOURCE:
Musicians Going Green
.

http://greenexperience.net


Online Music Marketing – step by step plan by Ian

I came across this brilliant pdf report by Virgine Berger about a month ago that sets out a blueprint for your online music marketing and asked her if we could pass it on to you for free.

She was happy to let our readers have it, but we didn’t get round to posting it until now as we are still busy redesigning the site and preparing more great stuff that we will be adding when we have the makeover – we’re hoping that will be at some point in September. Thanks for putting up with our delays. Oh, and I am on holiday a lot with my kids too!

Social Media Strategy Map 300x255 Online Music Marketing   step by step planSo, when I read the pdf, I was very impressed. It covers all the things that you should be doing for music promotion online – why MySpace still counts, how to use Twitter, what Facebook can and can’t do for you etc. More importantly, it ties together all the strands that you need to be providing to your fans.

You can get your copy of Virginie’s report here –  ‘What is a good digital music Strategy’ pdf.

Why should you listen to Virginie?

Well, she is the former head of marketing for MySpace France. Now she works as a music marketer and with more than ten years in the entertainment industry (television channels, radio broadcast industry and digital music industry), she knows her stuff backwards.

SOURCE:
Online Music Marketing – step by step plan


Making New Music Distribution Models Work

In this clip Interscope Records head Jimmy Iovine talks about what a new business model for the music industry would look like from a business and consumer perspective, and what changes need to happen if record companies are to successfully make the switch.

http://youtu.be/HrOorem5q6k


Music Industry Survival Manual: 13 Different Ways To Make Money From Your Songs

FREE .PDF Download of the TuneCore Music Industry Survival Manual. Everyone needs this vital information.

Click to download Volume 2.1 WAYS TO MAKE MONEY

SOURCE:
http://blog.tunecore.com/wp-content/uploads/2012/03/13ways-booklet.pdf


The Most Important Members of a Successful Artist Team by Paul Resnikoff

Everyone is always talking about the artists’ team, the critical support structure that helps spread the music and manage fanbases. But when it comes to successful artists, the most important and well-paid members are lawyers and accountants – then the webmaster, booking agent, manager, and everyone else.

The Future of Music Coalition recently interviewed thousands of artists about the composition of their team, and this is what a few hundred, high-earning artists said.  These are full-time artists making more than $100,000 a year with over 90% of that coming directly from their music.  And outside of the band members themselves, these were the roles designated most (in terms of the percentage of respondents indicating that these people were members of their team).

 

SOURCE:
Accountants & Attorneys: The Most Important Members of a Successful Artist Team…

 


Music Industry Survival Manual: How Not To Get Screwed – The Six Legal Rights That Drive The Music Business


FREE .PDF Download of the TuneCore Music Industry Survival Manual. Everyone needs this vital information.

Click to download Volume 1.8 HOW NOT TO GET SCREWED

SOURCE:
TUNECORE


Importance of Touring, Musical cycles & Authenticity w/ Music

Skepta & @Amarudontv talk about the importance of perfoming as a artists, not being concerned about musical trends on the radio & authenticity in the music you create to keep the connection with your fans + more.


Building revenue streams for artists and bands

Join Tony George from Austrade’s Australian Music Office as he provides this comprehensive overview of how an artist or a band goes about developing revenue and income streams.


Todd and Jeff Brabec — Music Publishing

Jeff and Todd Brabec talk about their careers and their book, “Music Money & Success : The Insider’s Guide to Making Money in the Music Business”


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