Tag Archives: Twitter

REAL INDUSTRY TALK IN 34 COUNTRIES – A special thanks to all supporters

A special thanks to all supporters

March 27, 2012 (New York, NY) – On behalf of REAL INDUSTRY TALK – Career Development At Its Best, I would like to thank everyone for your support and interest in the website.  The goal of the website was to educate, inform and help mold fruitful musical careers for its supporters.  Real Industry Talk was created with you in mind and with your support we have reached 34 countries and have over 1,000+ followers!

I am personally humbled by the support and the added reach this website and its content continues to achieve.  I started this site as my way to connect with indie artists looking for career development; indie music professionals looking to sharpen their skills and learn new processes; and finally for the average musician looking to make music their career.

In a music industry era where major music companies, and indie labels, are limiting or eliminating resources for artist development in exchange for product development, it is ever so more important that artists take control of their music career and fully embrace their craft.

My passion, experience, interest and drive to help educate and mold music careers has lead me to share my knowledge and content, which I feel and believe is vital to a successful musical career in today’s ever changing music industry.  I hope the content is appreciated and I wish you the best of luck in your endeavors.

Please help spread the word about Real Industry Talk – Career Development At Its Best so it can further reach artists, music business persons and musicians in need of the vital and informative content.  If you wish to contribute to the website please email realindustrytalkblog@gmail.com.

Again, thank you for your support!

Best Wishes.

Jefferson Akly, Founder

REAL INDUSTRY TALK – Career Development At Its Best is a blog created by music business professional, Jefferson Akly, which has over 12 years of industry experience.  Jefferson’s passion to educate unsigned independent artists, musicians, D.I.Y. music professionals and other persons interested in a career within the music industry lead to the creation of Real Industry Talk.

JEFFERSON AKLY – For more than 12 years, Jefferson has proven to be a music business professional that is innovative and strives for perfection; he embodies what truly means to be a music business professional in the new music business.  For more information and accomplishments on Jefferson’s career please visit http://www.linkedin.com/in/jakly.

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To contact Real Industry Talk – Career Development At Its Best please email realindustrytalkblog@gmail.com.  www.realindustrytalk.com


What You Need to Know About Using Hashtags on Twitter BY Jason Falls

f you’re new to Twitter, or even if you’ve been using it for years, you may wonder what all those words preceded by the # sign are. They’re hashtags. And you should consider using them if you want to potentially get more out of your experience.

Problem is, many people don’t use hashtags correctly. Here’s a primer on hashtags, plus some recommendations for using them effectively for your business.

What are Hashtags?
A hashtag is simply a relevant word or series of characters preceded by the # symbol. Hashtags help categorize messages and can make it easier for other Twitter users to search for tweets.

When you search for or click on a hashtag you’ll see all other tweets that use the same hashtag. Only others who are interested in the same topic thread will likely be using the same hashtag.

For example, if you search for #Apple, you’re less likely to see tweets that include references to the fruit and more likely to see information about the technology company.

Keep in mind, however, that Twitter is a real-time platform and its search function only goes back one week. If you want to pull older conversations, try using third-party services, such as Topsy, that archive messages sent over public social networks.

Why Use Hashtags
Twitter is an open social network, and anyone can see your public tweets provided you haven’t set up your account to be completely private. But few people want to follow everyone in the world. Hashtags can make it easier to discover other Twitter users who are interested in the same conversations you like.

For instance, by conducting a Twitter search for #NFL, you’ll see only the tweets with that hashtag for the National Football League.

Related: Twitter 101: How to Join the Conversation (Video)

Because you can use any hashtag you want, your tweet about how awesome singer Bruno Mars was on the Grammys could be seen by more than your 150 followers. If you used the #Grammys hashtag, the droves of people who were following that hashtag could have seen your tweet.

If you said something insightful or answered a question, others may respond and engage you in conversation by using the hashtag you used. Conversely, if you’re following a certain hashtag, you can tweet a question to others who are observing that conversation stream, engage other interested users in real time or find people to follow.

When using hashtags it’s important to consider scale. Doing a search for the #NFL on Sundays will most likely subject you to a litany of tweets and keeping up with the conversation may be difficult. But if you still want your opinion thrown out there with everyone else’s, use the hashtag.

How to Use Hashtags for Business
By creating your own hashtag, you can use it to drive conversations about your business. Are you having a spring sale at your furniture store? You can tack #SaveBigAtMurphys on to your tweets, for example. Encourage your Twitter followers and others to use the hashtag. Maybe even do a daily giveaway or prize for the person who tweets the funniest pitch line for the store and uses the hashtag. At the end of each day or the end of your sale, you can do a scan for the hashtag and measure how many tweets were posted using it and how many Twitter users you reached.

If you’re hosting a business event, you can create a hashtag for it, too. Encourage attendees to use the hashtag when tweeting about the event. This will help organize the Twitter conversation while also promoting your brand.

Related: 10 Little Known Social Media Tools You Should Be Using — Now

If you create a hashtag for your business, an event or certain topic of conversation, make sure it’s distinctive. Try to include your business name or, if it’s long, your initials. Before tweeting with your chosen hashtag, search to make sure people aren’t already using it for a different purpose.

Twitter highlights trending topics, which often represent conversations around hashtags. This list is found in the right hand column of your Twitter home page and can be filtered by geographic areas. To become a trending topic and reach a wider audience, you must tweet a lot in a short time. The best approach could be hosting events with a lot of Twitter users posting to the same hashtag.

By using third-party applications such as TweetDeck or HootSuite, you can set up permanent search columns to monitor certain hashtags all the time. If you want to keep tabs on tweets about your industry and competitors, for instance, there’s a good chance you can find hashtags to follow.

Related: How to Turn Tweets Into Customers (Video)

But don’t overstuff your tweets with hashtags when you’re promoting something. Some people add on lots of hashtags so the tweet appears in more conversations on Twitter. For instance, if I wanted more people to read Entrepreneur magazine, I could tweet:

You should read Entrepreneur! Great magazine! #entrepreneur #finance #business #investing #nfl #potatoes #PowerRangers #BritneySpears

While a couple of those hashtags make sense, many don’t. And too many hashtags in one tweet are distracting to other users.

With all this advice in mind, go ahead and search for a few hastag topics that are relevant to your business. Searching and using hashtags on Twitter can help drive more conversation about your brand and your industry.

What You Need to Know About Using Hashtags on Twitter

The Twitter Trolls: How to Deal with Criticism Online BY: Brian Thompson / MTT

It’s impossible to be liked by everyone. No matter what you say or do online you risk the potential of offending someone (or even just rubbing them the wrong way). But for a musician, writer, photographer or anyone in the creative arts it can get even worse. Your soul, your art, is on display… available for anyone to rip it to shreds.

Enter the world of The HatersThe Trolls. The Vociferous Nerds hiding in their parent’s basement behind a bag of half-eaten cheese doodles, whose job is to make everyone they encounter online feel worthless.

The Twitter Troll has taken things to a whole new level. With the speed of delivering a text message, your ego and self worth can be crushed by a simple tweet sent from someone completely unknown to you… and delivered publicly for the whole world to see.

Receiving negative feedback is hard. But if it’s honest feedback, most people can hold their head high and accept it for what it is; an opinion and potentially a suggestion for improvement. But if the tweet you receive happens to be from a gutless troll who does it for sport, your temper will flare quicker than they can lick the cheese dust from their chubby little fingers.

Your first reaction will be to fire off a quick (and probably juvenile) response, delivered in a crude tone similar to that of the troll’s. But you must resist. You must take the higher ground my young tweeter. You must take a moment and breathe deep… and remember these wise words: Think twice. Tweet once.

If their criticism has any value whatsoever (such as, “Your vocals are way too quiet in that song and makes it suck”), then you should respond to it. But… respond to it, not argue or fight about it.

For example I might respond with, “Hey man, thanks for your tweet. It’s tough deciding on that type of thing. I’ll keep your comment in mind during my next recording though.

Even for a hater, that type of response makes it pretty damn hard to deliver a venomous reply. Problem solved.

But if the tweet you receive is clearly from a troll (such as, “Dude, you suck. I hate your voice and the noise that comes out of your head sounds like a wet donut fart.”), all I can say to you is… Do Not Engage. Walk away. 

As tempting as it is to fight fire with fire, there is nothing to be gained. Ignore them. Even if the troll comes back for a second attempt, your refusal to engage will completely take the wind out of their sales and they’ll quickly move on to acquire a new (and easier) target.

Engaging in a war of words online is dangerous, especially on Twitter where your response can be instantly viewed by thousands. A childish reply can irreparably damage your career. You can lose the respect of both fans and the industry. You can come off as being childish and immature. You can come off as being someone who I don’t want to support or do business with. There is nothing to be gained.

Don’t Engage the Trolls. 

 Think Twice. Tweet Once.

The Twitter Trolls: How to Deal with Criticism Online

Musician’s Social Media Pyramid (2010)

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