Tag Archives: Youtube

Want To Make $50,000 a Year In Music? Start With One Dollar a Day. BY: CHRIS SETH JACKSON

Photo by Glen Edelson

A big part of my blog, How To Run A Band, is to figure out how to actually make money with music. However, I’ve been talking about giving music away for free, buying fancy tablets, and paying for web hosting. If you look at my “financials” page, you’ll notice a downward trend in money for my guinea pig band Shiplosion.

How does a musician make money? Honestly, I don’t know for certain. But, I think I have a couple of ideas. However, these ideas are based more on the individual musician, and not the band as a whole. Why? The individual can make more money and have more control over their finances than an entire band.

Start Earning One Dollar A Day

Photo by rychlepozicky.com

Every day, grab an acoustic guitar and head down to the street corner. Start playing songs and singing with the case open to take tips. Don’t stop until you have at least one dollar.

There you go. $365 for the year.

Are you a drummer? Grab some drums and set up shop on that street corner. I’ve seen kids playing with buckets busking for money. There’s no reason a drummer with a minimal drum kit can’t do the same. (Even though we all know drummers are “special”…)

“$365 a year? That sucks!”, you say.

Yep, that does suck. But that’s $365 more a year than you were previously earning. Being in a band over a 6 year period, I’ve lost way more than $365. Busking every day will earn you more than my band that was playing multiple cities in multiple states 3 days a week for 6 years.

But earning a dollar a day is not the end goal. Once you can successfully earn one dollar a day, how much effort will it take to get to $2 a day? Maybe busk at one additional location? Do some cover tunes? Play for 30 more minutes?

“But I feel like a hippy dumbass. Isn’t this for homeless drug users and not the awesome caliber of musician that I am?”, you ask. (Okay, I asked but pretended it was you.)

If you don’t feel comfortable doing something, don’t do it. However, there’s money on the table that you are ignoring. If you are on tour, busking could be the deciding factor for being able to afford dinner or gas money. Or, more importantly, beer money.

Busking also gives you the coldest, most disinterested crowd on Earth. What better way to learn how to be positive and entertaining regardless of the situation? And if you think you are too great of a musician to resort to busking, I’d say it’s about time you learned some humility. If you’re not completely self-sufficient as a musician, there is plenty of humility yet to be had.

Sweeten The Deal

Photo by Clyde RobinsonYou are now comfortably earning a couple of dollars a day. Now it’s time to turn it up a notch. Create an acoustic CD to sell with your busking.

Don’t go crazy on this. In fact, I’d argue you record, mix, and master it yourself. As cheaply as possible. Your busking isn’t your main musical career, but an additional revenue source. Use CDBaby to print out a limited run of CDs.

With the addition of CD sales, you are now making $5 to $10 a day. You also have an extra CD to add to the merch booth of your main band.

See the pattern?

Start small and constantly add value and content. Don’t overlook small price points. 25 cents from a few thousand people adds up. There is no purchase too small.

Do it every day. Daily. Every day is an opportunity. It’s yours to have or not.

YouTube Busking

Photo by codenamecueballPhysically busking in one area is limited to only that one city and the people only walking by at that particular time. YouTube is global and timeless. Record yourself playing your music daily and throw it out to the world on YouTube. Hell, record yourself while you’re busking on the street.

At the end of your YouTube busking, add a call to action. Give a link to your website and ask for 25 cents. On your site, provide people a way to donate a small amount of money to you. PayPal has options for micro transactions. Use it! The good ol’ long tail theory could net you a bit of cash over the life of this YouTube post.

On top of the daily busking, this additional outlet “could” provide additional revenue. It’s not guaranteed it will, though, so be prepared. However, make your videos interesting enough, you can gain a large following. At that point, you can become a “YouTube Partner” and earn money through ads.

Breaking Down The Numbers

So, doing the above, you’re going to be earning about $5 to $10 a day. You’re going to bitch and whine that that’s impossible to live off of. What you’re not realizing is that I just taught you how to make around $1825 to $3650 extra a year on your music.

It’s not glamorous. It’s not sexy. But it’s money in your pocket.

But, I know you are not satisfied. You want to quit your job. I’m with you on this. I wish I could quit mine. I’m not there yet. However, we need to know the numbers that we need to achieve to quit our day jobs. For me, I’d like $50,000 a year. I’ll use this number to calculate what it would take to be a financially independent musician.

$50,000 divided by 365 days = $137 a day.

That’s it. Earn $137 a day, and you can quit your day job. You are a fraction of the way there using the above techniques, but you will definitely need more money per day to accomplish this task. This figure shows why you can’t entirely rely on your band by itself to generate the income you need.

Your Band Won’t Make The Dough

This point I know you will rail against. “My band will make it! We will become famous.” That’s your ego talking and not your brain. Your band will most likely, by itself, not produce the money you need to get by.

WhiteI was following one of the members of GWAR on Twitter. I was surprised to find that he is a bartender after the GWAR tours end. GWAR packs an awesome crowd at venues and has been doing so for 25 years. Still…bartender. One of his tweets was “I always wanted to be rich and famous. I have one of the two.”

Here’s the breakdown. Let’s say your band plays every weekend, twice a week. That’s 104 shows a year. For you, personally, to make $50,000 a year, you’d need to make $481 a show. Now add your band mates that also want to make $50,000 a year. Total, the band would need to make $1924 a show. Yikes!

Even if you played every day of the year, your band would need to profit $548 per show for everyone to get paid. For every additional person in your band, that is another multiplier to the base salary and profit considerations. That 8 piece Ska band doesn’t sound so thrilling now, does it?

The point is, relying solely on your band to make you a financially independent musician is not feasible. The band is just one more revenue source for you. You need multiple, musical revenue sources to get where you need to be.

You Are Your Own Income Stream

On nights your band isn’t playing, you could hit up open mic nights. Bring your CDs along. Perform and sell. Give lessons for your instrument. I think the going rate for a half hour lesson is about $30. Giving a lesson a day at this price will get you over $10,000 a year. Add the busking, and you are approaching $14,000 a year.

Exclusive Merchandise

Instead of all this daily working, what if you had some merchandise to sell that could do the trick? Easy. Get 365 avid fans. For them, make 365 items that cost $137. These items should be limited edition and never, ever hit the market again. There’s your $50,000.

Fan Base

Or, in the above example, just get 365 fans that are willing to pay $137 on you over the course of a year. Expand that to the popular 1000 True Fans model, and you would need to have each fan pay $50 a year. Do you have $50 worth of content, merchandise, or shows for the year?

This is why growing your e-mail list and treating e-mail like money is so important. Giving away a free CD for an e-mail can net you a positive income flow over a few year period. That network of fans can give you what you need to be successful. If you can grow that e-mail list to 50,000 people, all you would need is $1 a year from each person to quit that day job.

Exhaust All Possibilities

Busking. YouTubing. Lessons. What else can you do? Guitar tabs for 99 cents. Adsense for your free songs. PayPal donations.

What else? Do you have ideas on what can generate money on a daily basis? I think my ideas above could get an artist up to $10,000 a year. What would push it to $50,000?

SOURCE:
Want To Make $50,000 a Year In Music? Start With One Dollar a Day.

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Musician’s Social Media Pyramid (2010)


New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo by Clyde Smith / Hypebot

New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo

Bing-linked-pagesJust when you think you have all the angles down for promoting your music via a particular web service, they go and add something new you have to consider including in your repertoire. However, if you’ve gotten the basics down, a lot of the functionality currently being added to search and social networking services is pretty useful for marketing music, even when the services don’t pitch it that way.

Recently a whole bunch of new options have been launched that allow you to have more control over search results in Google and Bing, more options on Facebook and additional uses for your music videos hosted on YouTube and Vimeo.

Upcoming Concerts in Google Search Results

Google recently announced the addition of upcoming concerts connected to official band websites. Google identifies these shows using site markup with rich snippets that can also be used for a variety of other forms of content.

If you want to markup your band’s site or run a site that features events listings, please see Google’s help feature on rich snippets that provides a basic how to as well as information on other forms of content that can be marked up.

As Google continues its move towards featuring their own products as well as content treated in a manner they prefer, rich snippets are the sort of thing worth utilizing for longterm positive results.

Bing Links Your Facebook Listing to Other Web IDs

Bing is expanding its use of Facebook in search results with the introduction ofLinked Pages. This will be especially useful for musicians who want to have their other websites show up in Bing results that are now prioritizing Facebook in searches for individuals.

You can find the directions here that will require you to give Bing access to your Facebook account and then allow you to link various sites to your identity. You and your friends can also link each other to sites but you have to initiate the linking process and, if you find inappropriate sites linked, you can remove them.  All future attempts to link you to that site will require your approval.

Given Bing’s growing popularity, this feature will be a useful way to tie together the pieces of your scattered online identity.

ThingLink Adds Facebook Tabs

ThingLink continues to expand their photo tagging service with Tabs for Facebook. Having added ecommerce links last fall, this new feature enables you to bring quite a bit of functionality to your Facebook page in one app.

While it’s free to make a basic ThingLink graphic, you’ll have to choose one of the premium account options for this feature. Once you’ve created your basic ThingLink graphic, you’ll then have the option to use ThingLink Tabs for Facebook,

TNW has more about ThingLink including links to examples from NME Magazineand Alan Partridge of Facebook Tabs in action.

Quipol Adds Video Content to Polling Widgets

Quipol is a service featuring “social polls” that allows you to create simple embeddable polls to use on your site or social media account. They’ve now added the ability to include a YouTube or Vimeo hosted video that can play in the polling widget.

It’s a very simple process. You can find both explanations and an example at Quipol. You can also find out more about what Quipol is and how to use Quipol.

If you know of other such special features being added to web services that you find useful as a musician or music marketer, please feel free to hit me up and I’ll credit you if I post!

SOURCE:
New Essential Music Promo Tools For Google, Bing, Facebook, YouTube & Vimeo

 


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