( UPDATED) Less than one year after its launch, Billboard this week announced that: “Billboard Pro has been discontinued, effective March 1, 2012. We will be moving our DIY and indie artist-focused content to a new section on Billboard.biz in the coming weeks, and the Uncharted Chart will continue to operate on Billboard.com.”
Billboard Pro had launched at the end of March 2011 as a $99 per year service for independent and d.i.y. artists. The site stopped taking new registrations just 4 months later.
The site had promised analytics, indie focused editorial and charts, discounts and the chance to “even have their music selected to play for a weekly playlist on Billboard”. But from the start, many in the indie community were distrustful of Pro’s connections to the old school music industry. “Why would any indie artist support this corporate brand,” commented one Hypebot reader after the launch. “It represents the antithesis of indie music.”
“100% of this content is available free, and better written, elsewhere online,” according to indie rapper Hump Jones. “All they really have to offer is a logo.”
With online publications, including Hypebot and MusicThinkTank, along with artist services startups offering free resources, collecting $99 from a generation of musicians less impressed by the Billboard brand evidently proved impossible
Billboard Discontinues Indie Artist Pro Service
A publicist is a person that is in charge of your publicity. What does this mean? A publicist is entrusted with the task of generating buzz for an artist’s music and newsworthy information to the public. Publicists write media friendly press releases that directed at many different media outlets for the purpose of announcing something. Press releases are common in the field of public relations (PR). The goal of a press release is to attract positive media attention to clientS of PR professionals and provide publicity for products or events marketed by those clients.
Bob Merlis on Artist, Publicity, and Promotion
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about different methods of exposure, promotion, publicity and the various services his company provides for up and coming artists.
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Artists House Music. “Bob Merlis on Artist, Publicity, and Promotion.” Video. N.p., n.d. Web. 9 Jan. 2012. <www.artistshousemusic.org/videos/bob+merlis+on+artist+publicity+and+promotion>.